Data & Privacy.

Last updated: April 11, 2026

At Runviet Performance Agency ("Runviet", "we", "us"), we operate at the bleeding edge of performance marketing. Utilizing data science, multi-touch attribution, and algorithmic media buying inherently requires data processing. We treat the data of our clients and their end-users with the highest cryptographic and ethical standards.

What Data We Collect

In the course of executing high-velocity scale campaigns, we process various data vectors:

• check_circle Client Entity Data: Business registrations, billing coordinates, and platform API credentials authorized temporarily via OAuth.
• check_circle Campaign Interaction Data: Aggregate, anonymized performance metrics (Impressions, Clicks, CPA, ROAS) routed directly from advertising networks (Meta, Google, TikTok, Taboola).
• check_circle End-User Hash Data: We do not hold raw Personally Identifiable Information (PII) of your end-customers. Data is transmitted via SHA-256 hashed packets solely for Conversion API (CAPI) match-rates.

To optimize campaigns intelligently and defeat ad fraud, we deploy proprietary tracking solutions alongside industry-agnostic pixels.

Server-to-Server (S2S) Integrity

Whenever possible, Runviet mandates Server-to-Server tracking mechanisms via Postback URLs. This approach eliminates reliance on fragile browser cookies, vastly improving tracking accuracy while insulating end-users from unchecked third-party scripts.

This site uses minimal transient cookies strictly for session authorization and form state retention. We do not use third-party retargeting cookies on the main agency hub, adhering to a "clean namespace" protocol.

If interacting with our standalone landing pages or advertorials, explicit Consent Management Platforms (CMP) handle localized cookie authorization dynamically depending on the user's Geographic node (e.g., rejecting non-essential elements if the traffic IP resolves to an EU state).